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MCDONALD'S
REINDEER READY

SAMSUNG
SNOWBOARD VR

SAMSUNG
SNOWBOARD VR

SAMSUNG
SNOWBOARD VR

SAMSUNG
SNOWBOARD VR

Alongside McDonald’s 2017 Christmas TV ad, in which a young girl takes her last carrot stick home for the reindeer on Christmas Eve, Snapchatters could unlock an exclusive ‘Carrot Run’ game or capture the magical moment the reindeer visited their home through ‘Reindeer Ready Live’.

My team created the game in WebGL and developed a cloud video rendering pipeline to composite the photorealistic CG reindeer, onto user photos on demand.

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