Following the amazing work the MPC team did on the John Lewis Christmas TV ad, my concept for the VR execution made it onto the Oxford Street store, where it stayed until the end of the Christmas holidays.
The experience immersed people fully in the TV ad garden, where they were surrounded by the very furry animals.
I wanted to reduce the learning curve as much as possible, so instead of introducing controllers, we tracked people's hands and their gestures so that interaction was as natural as possible.
I wanted to create a 2nd screen experience better than the traditional point-of-view, so we created a way of compositing users' performances into the 3D garden scene in real-time.
As soon as people took off the headset they'd have a printed ticket waiting for them with a unique URL to view their video online.