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FREE OUR VOICES

JOHN LEWIS VR

JOHN LEWIS VR

JOHN LEWIS VR

JOHN LEWIS VR

Wieden+Kennedy approached MPC with an idea based on getting people to pledge their support to the campaign through personalised images created through voice recognition.

That inspired me to develop a solution where people could convey their
individuality through their own signatures, which were transformed by the sound of their voice.

The site won Site of the Day on FWA and a Brand Republic Digital award.

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