Andre Assalino / Interactive Creative Director

Interactive Creative Director at MPC.
Say hello, follow me on Twitter or browse my selected work below.

Hennessy - Crafted Light

As a drop of condensation on a soda bottle provokes thirst, the golden light refraction of the cognac through the bottom of the snifter glass evokes a sense of rich luxury. To recreate that effect digitally, my team went through challenging, yet rewarding, mechanical R&D and motion design exploration using a modern “persistence of vision” technique.
Play video Final result
MPC ACE

To help MPC provide a more responsive service to their clients on social media platforms, I came up with the concept for ACE (Animated Character Engine), an application we developed to help brands enhance audience engagement.
ACE allows brands to generate content with their brand mascots effortlessly, through hundreds of animations, changeable scene backgrounds and images/video exporting.
Play video Open site
TalkTalk / The X Factor

Building on the success of ‘Mix Off’ in 2014, we worked closely with CHI&Partners to shift the concept, but keep it as entertaining and premium as possible. We ended up with BopHeads, which proved to be a complex technical challenge, given the face swapping going on. Regardless, we managed to make it fun, easy to use, and the quickest way to actually get featured on TV during the X Factor breaks.
Play video Open site
CHI - Free Our Voices

The Kennedy's approached MPC with the idea that people could pledge their support to the campaign through personalised images created through voice recognition. That inspired me to develop a three-pronged solution where people could convey their individuality through their own signatures, which were transformed by the sound of their voice. Winner of Site of the Day on FWA, and a Brand Republic Digital award.
Play video Open site
MPC - Blizzard Wizard

I came up with the idea for an internal installation that allowed people to make it snow, so we'd spread some holiday spirit. I developed a software and hardware solution that achieved just that via gesture recognition. Covering one's eyes, would trigger the snow cannons and make it snow!
Play video
British Airways - 12 Days of Christmas

For Christmas 2013, MPC helped Ogilvy launch BA's Christmas campaign. I was responsible for Creative Direction across 3D, motion and UI design. I was also responsible for the Technical Direction, managing the front-end and back-end developers.
Play video
Glug London presents MPC

In October 2013, MPC was invited to present at Glug London. I was part of a 3-man team presenting our work.

You can watch my presentation by playing the video below.
Play video
Rob and Nick Carter, Diptych

Transforming Diptych (2013) brings to life a pair of still life paintings by Justus Juncker from 1765. For this, Rob and Nick Carter worked closely with MPC to digitally recreate the original paintings.
I was responsible for the Technical Direction of the app, created to run on the framed iPads.
Play video
Cannesappé

Cannes was fast approaching this year, and we decided to have some fun with it at MPC.
I came up with the concept for the app and was responsible for creative and technical direction, as well as most of the development (for fun).
Read more View app
MPC Website

I led the efforts to create a new website for MPC, which I concepted, presented to stakeholders globally and made sure was completed within budget.
I was also responsible for creative and technical direction.
Open project
O2 - Things are changing

As the Creative Tech Director at VCCP, I helped the devs create this rich experience for O2. Particularly by developing a Flash module to handle speech input, convert it to the right format and send it to the server for interpreting. This enabled the voice-controlled navigation, which was a world 1st. It won SOTD at FWA.
Play video
O2 - World of possibilities

I helped prototype and create an advanced augmented reality application for O2 stores, where users were able to discover the main services from O2 by opening a leaflet in front of the app.
There was no marker on the leaflet and the real-time 3D had a high resolution with nice, polished textures.
Play video
Puppeteer

I created an application that allows a user to control any 3D character with their own face and body movements.
In this video, you can see how face movements captured by a standard webcam, are reflected in real-time on the (very basic) 3D character on the left.
Play video
Sunday Times - Social List

The Social List allowed users to sign up with their social networks and get a summary of all their social activity.
I worked on the concept, developed the scoring algorithm and the initial prototypes.
After the project was approved, I managed the developments teams as Creative Tech Director.
Play video
Hiscox - BIBA

An interactive installation powered by a Microsoft Kinect hack which allowed users to interact through gestures. I was responsible for the concept, creative direction and overseeing the development.
Play video
de Bijenkorf - Mobile app

Whilst freelancing at Marvellous (now Isobar Mobile), I was one of 2 developers working on this iMagazine for De Bijenkorf, which showcased their collections and products. Built to run on all devices and browsers, the app also integrated with the ecommerce site, allowing for effortless purchasing.
Play video
Planet Fire

An iPhone App I developed, which features artwork by Diogo Machado and sound fx by Dj Ride. Essentially an iOS wallpaper generator, with social capabilities for sharing.
Play video Open project
CIN Color Lab Spy

I developed this iPhone App, which allows you to match any colour to the CIN catalogue, get complementary colours, save your favourites, browse the full catalogue and nearby stores.
Developed for View.
Play video Open project
Unilever

An internal data visualization tool for Unilever, where they can browse relevant information and export it as an Excel spreadsheet or copy to the clipboard.
Developed for Burocratik.
Play video
Nintendo

A rich media takeover, for the new Nintendo DSi XL. It won Flashtalking's "Campaign of the month" award.
Developed for Karmarama.
Play video Open project
Boom Studios

Website for one of the most prominent sound studios in Portugal. Features a custom built panorama engine with 3D hotspots.
Developed for Burocratik.
Play video Open project
Plenty/Bounty

A Flash game played on a 60" flat screen, where the user played wirelessly through a bespoke device I created, which communicated with Flash via Bluetooth and Infrared.
It won Gold at the DMAs and Gold at the Brand Experience Awards.
Moonspell

Website for a Portuguese Dark Metal band.
Developed for Burocratik.
Play video
The Baileys Lounge

Online magazine for Baileys, developed at Chemistry. Featured a real-time 3D environment, built in Papervision3D.
I oversaw the whole development and did a lot of the work myself.
Play video Open project
Mercedes

A stunning data visualization website for Mercedes UK. Developed at Agency Republic with Tom Danvers & Jon Andrews.
Play video
Lipton

Portuguese website for Lipton. Featured a virtual Tea plantation, games and quizzes.
Lipton

A mini-site to introduce Linea, a new Lipton product that helps you stay slim. Featured a real-time slimming application, which worked with a webcam or a photo.
ILOVEDZN

A personal project to divulge Portuguese design, consisting in a fully-fledged Flash blog I developed. Featured a WYSIWYG backend, with image editing and a virtual iPod.

Hennessy - Crafted Light

MPC ACE

TalkTalk / The X Factor

CHI - Free Our Voices

MPC - Blizzard Wizard

I came up with the idea for an internal installation that allowed people to make it snow, so we'd spread some holiday spirit. I developed a software and hardware solution that achieved just that via gesture recognition. Covering one's eyes, would trigger the snow cannons and make it snow!

British Airways - 12 Days of Christmas

For Christmas 2013, MPC helped Ogilvy launch BA's Christmas campaign. I was responsible for Creative Direction across 3D, motion and UI design. I was also responsible for the Technical Direction, managing the front-end and back-end developers.

Glug London presents MPC

In October 2013, MPC was invited to present at Glug London. I was part of a 3-man team presenting our work.You can watch my presentation by playing the video below.

Rob and Nick Carter, Diptych

Transforming Diptych (2013) brings to life a pair of still life paintings by Justus Juncker from 1765. For this, Rob and Nick Carter worked closely with MPC to digitally recreate the original paintings.I was responsible for the Technical Direction of the app, created to run on the framed iPads.

Cannesappé

Cannes was fast approaching this year, and we decided to have some fun with it at MPC.I came up with the concept for the app and was responsible for creative and technical direction, as well as most of the development (for fun).

MPC Website

I led the efforts to create a new website for MPC, which I concepted, presented to stakeholders globally and made sure was completed within budget.I was also responsible for creative and technical direction.

O2 - Things are changing

O2 - World of possibilities

I helped prototype and create an advanced augmented reality application for O2 stores, where users were able to discover the main services from O2 by opening a leaflet in front of the app.There was no marker on the leaflet and the real-time 3D had a high resolution with nice, polished textures.

Puppeteer

I created an application that allows a user to control any 3D character with their own face and body movements.In this video, you can see how face movements captured by a standard webcam, are reflected in real-time on the (very basic) 3D character on the left.

Sunday Times - Social List

The Social List allowed users to sign up with their social networks and get a summary of all their social activity.I worked on the concept, developed the scoring algorithm and the initial prototypes.After the project was approved, I managed the developments teams as Creative Tech Director.

Hiscox - BIBA

An interactive installation powered by a Microsoft Kinect hack which allowed users to interact through gestures. I was responsible for the concept, creative direction and overseeing the development.

de Bijenkorf - Mobile app

Whilst freelancing at Marvellous (now Isobar Mobile), I was one of 2 developers working on this iMagazine for De Bijenkorf, which showcased their collections and products. Built to run on all devices and browsers, the app also integrated with the ecommerce site, allowing for effortless purchasing.

Planet Fire

An iPhone App I developed, which features artwork by Diogo Machado and sound fx by Dj Ride. Essentially an iOS wallpaper generator, with social capabilities for sharing.

CIN Color Lab Spy

I developed this iPhone App, which allows you to match any colour to the CIN catalogue, get complementary colours, save your favourites, browse the full catalogue and nearby stores.Developed for View.

Unilever

An internal data visualization tool for Unilever, where they can browse relevant information and export it as an Excel spreadsheet or copy to the clipboard.Developed for Burocratik.

Nintendo

A rich media takeover, for the new Nintendo DSi XL. It won Flashtalking's "Campaign of the month" award.Developed for Karmarama.

Boom Studios

Website for one of the most prominent sound studios in Portugal. Features a custom built panorama engine with 3D hotspots.Developed for Burocratik.

Plenty/Bounty

A Flash game played on a 60" flat screen, where the user played wirelessly through a bespoke device I created, which communicated with Flash via Bluetooth and Infrared.It won Gold at the DMAs and Gold at the Brand Experience Awards.

Moonspell

Website for a Portuguese Dark Metal band.Developed for Burocratik.

The Baileys Lounge

Online magazine for Baileys, developed at Chemistry. Featured a real-time 3D environment, built in Papervision3D.I oversaw the whole development and did a lot of the work myself.

Mercedes

A stunning data visualization website for Mercedes UK. Developed at Agency Republic with Tom Danvers & Jon Andrews.

Lipton

Portuguese website for Lipton. Featured a virtual Tea plantation, games and quizzes.

Lipton

A mini-site to introduce Linea, a new Lipton product that helps you stay slim. Featured a real-time slimming application, which worked with a webcam or a photo.

ILOVEDZN

A personal project to divulge Portuguese design, consisting in a fully-fledged Flash blog I developed. Featured a WYSIWYG backend, with image editing and a virtual iPod.

In October 2013, MPC was invited to present at Glug London. I was part of a 3-man team presenting our work.

You can watch my presentation by playing the video below.

Transforming Diptych (2013) brings to life a pair of still life paintings by Justus Juncker from 1765. For this, Rob and Nick Carter worked closely with MPC to digitally recreate the original paintings.
I was responsible for the Technical Direction of the app, created to run on the framed iPads.

Cannes was fast approaching this year, and we decided to have some fun with it at MPC.
I came up with the concept for the app and was responsible for creative and technical direction, as well as most of the development (for fun).

I led the efforts to create a new website for MPC, which I concepted, presented to stakeholders globally and made sure was completed within budget.
I was also responsible for creative and technical direction.

I helped prototype and create an advanced augmented reality application for O2 stores, where users were able to discover the main services from O2 by opening a leaflet in front of the app.
There was no marker on the leaflet and the real-time 3D had a high resolution with nice, polished textures.

I created an application that allows a user to control any 3D character with their own face and body movements.
In this video, you can see how face movements captured by a standard webcam, are reflected in real-time on the (very basic) 3D character on the left.

The Social List allowed users to sign up with their social networks and get a summary of all their social activity.
I worked on the concept, developed the scoring algorithm and the initial prototypes.
After the project was approved, I managed the developments teams as Creative Tech Director.

I developed this iPhone App, which allows you to match any colour to the CIN catalogue, get complementary colours, save your favourites, browse the full catalogue and nearby stores.
Developed for View.

An internal data visualization tool for Unilever, where they can browse relevant information and export it as an Excel spreadsheet or copy to the clipboard.
Developed for Burocratik.

A rich media takeover, for the new Nintendo DSi XL. It won Flashtalking's "Campaign of the month" award.
Developed for Karmarama.

Website for one of the most prominent sound studios in Portugal. Features a custom built panorama engine with 3D hotspots.
Developed for Burocratik.

A Flash game played on a 60" flat screen, where the user played wirelessly through a bespoke device I created, which communicated with Flash via Bluetooth and Infrared.
It won Gold at the DMAs and Gold at the Brand Experience Awards.

Website for a Portuguese Dark Metal band.
Developed for Burocratik.

Online magazine for Baileys, developed at Chemistry. Featured a real-time 3D environment, built in Papervision3D.
I oversaw the whole development and did a lot of the work myself.